Want a Design
“I want you to design a brand with an attractive name and a pretty logo.” Ah… okay. What a brief […]
Marketing English Blog
Global Agencies
Global Agencies and Us When I transitioned from filmmaking to advertising, there was still a belief that only global agencies
Butterfly Advertising
Butterfly Advertising It may sound irreverent, but this analogy I came up with a few years ago remains the most
With quality! Even messing up requires quality
“With quality! Even messing up requires quality.” I learned this explicit phrase from my father. At first, I didn’t understand
Data Trap
The Data Trap At ODR Group, we know several people who spend a fortune on data and think that’s all
With quality! Even messing up requires quality
A Leader Needs to Know When to Let Go As I’ve taken on leadership roles at the agency, I’ve had
Shakira’s Labor Reform
BLOG Shakira’s Labor Reform In her latest song, the world’s most influential Colombian singer continues her masterful style of social