Brand strategy
We build positioning, architecture, narrative and strategic clarity so brands can make better decisions and project themselves with greater coherence.
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Out-of-this-world strategy. Grounded results.
We take your brand to new horizons.
We connect brand strategy, communication, marketing, content and experiences to build stronger, more visible brands that are better prepared to grow.
Operations
Colombia, Peru and the United States
+3,000
projects delivered
+10 awards
Effie, FIP and El Ojo
Solutions
An integrated capability built to move brands with precision.
We do not operate as a disconnected list of services. We bring our capabilities together into integrated solutions that connect strategy, communication, marketing, content, experience, and execution.
Communication & reputation
We design messaging, narratives, spokesperson strategy and communication frameworks that strengthen perception, organize the conversation and build trust.
Explore solutionMarketing & growth
We connect content, media, paid strategy, analytics and conversion so marketing actions respond more effectively to real business objectives.
Explore solutionContent & production
We develop pieces, stories and audiovisual and editorial formats for brands that need to communicate with quality and consistency.
Explore solutionExperiences & activations
We create events, launches, activations and brand experiences that elevate perception and turn live execution into real value.
Explore solutionPurpose-driven projects
We design strategies, campaigns and narratives for brands, organizations and initiatives where impact, reputation and purpose sit at the center of the conversation.
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Selected work
Our work makes more sense when you see it in context.
We bring together a selection of projects that show how we connect strategy, creativity and execution to solve real brand, reputation, marketing and experience challenges.
ODR Group ecosystem
Pópuli leads. Backed by ODR Group.
Pópuli leads the strategic and commercial relationship in every project. Behind it operates the support of the ODR Group ecosystem, with specialized service units that expand the reach, depth and execution of what we do.
Kumma is a creative and strategic division focused on purpose-driven communication, reputation, impact campaigns and projects where public conversation, development and brand intersect.
2HPRO is our in-house audiovisual production company, specialized in visual storytelling and content formats for brands that need to communicate with more force, quality and consistency.
Prologi is an operator for events, BTL, launches, activations and brand experiences designed to elevate perception and execute at a high level.
Credentials
Over the years we have developed projects for brands, institutions and organizations that require strategic thinking, executional strength and solutions that work together. That path now places us among the most recognized and awarded agencies in Barranquilla and the Colombian Caribbean.
Some of the brands that have trusted Pópuli:
From Barranquilla · Caribbean region · Colombia
Strategic thinking from Barranquilla, with reach across Colombia and international operations.
Pópuli was born in Barranquilla, is rooted in the Colombian Caribbean, and works with brands, companies and institutions throughout Colombia. It also operates in the United States and Peru, combining territorial closeness with a broader business perspective.
Barranquilla, global mindset
Our base is in Barranquilla, but the work does not stay there. We build brands with strategic judgment, applied creativity and solid execution to compete inside and outside their market.
Caribbean region and all of Colombia
We work with brands across the Colombian Caribbean and in different regions of the country in strategy, communication, marketing, reputation, content, experiences and production.
Operations in the United States and Peru
These markets expand the ecosystem’s reach, strengthen executional capacity and add a more diverse perspective to the work.
When companies compare agencies, they do not only look at location. They look at work, awards, judgment, execution and real capacity to move brands with business vision. That is where Pópuli competes.
Frequently asked questions
What people usually look for when comparing a marketing, advertising or communications agency.
These questions help answer frequent searches related to marketing and advertising agencies in Barranquilla, the Colombian Caribbean, the rest of Colombia and other markets.
What makes Pópuli different from other advertising agencies in Barranquilla and Colombia?
Pópuli connects brand strategy, communication, marketing, content, reputation, production and experiences. It does not operate as a sum of isolated services, but as an integrated capability built to solve business and brand challenges more effectively.
If you are comparing leading marketing agencies in Barranquilla, the Caribbean region or Colombia, what should you look at?
Beyond promises, it is worth comparing work, awards, strategic thinking, creative consistency, operational strength, in-house production, results and experience with real brands.
Does Pópuli work with brands in Barranquilla, across the Caribbean region and throughout Colombia?
Yes. Pópuli was born in Barranquilla, works with brands across the Colombian Caribbean, and develops projects for companies and institutions in different regions of Colombia.
Does Pópuli also operate in the United States and Peru?
Yes. Operations in the United States and Peru are part of the ecosystem’s reach and expand its ability to support brands with a broader international perspective.
Is Pópuli among the most awarded agencies in the Colombian Caribbean?
The agency has received awards such as Effie, FIP and El Ojo, and has developed more than 3,000 projects. That track record places it among the most recognized and awarded agencies in the Colombian Caribbean.
What services does a marketing and advertising agency like Pópuli provide?
Pópuli works across brand strategy, communication and reputation, marketing and growth, content and production, experiences and activations, and purpose-driven projects.
Contact
Let’s start with a good conversation.
The best brand decisions do not start with a tactic. They start with clarity. If you want to review where your brand is going and how to take it further from Barranquilla, the Colombian Caribbean or any other market, let’s talk.