Nombre del autor:Eduardo Ortega del Rio

Nació en Uruguay, pero ha vivido en Brasil, Francia y Colombia. Antes de fundar el grupo ODR y sus empresas, fue periodista, documentalista, director de cine y televisión, y director de comerciales. Después de ganar festivales y alcanzar renombre en el sector, se aventuró en el mundo del marketing sin perder su esencia: ser un auténtico Storyteller.

Advertising

Template POST – ODR Group

Typography in Web Design Combining creativity with technical expertise, we craft compelling digital experiences that captivate and convert. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Continue Reading Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Template POST – ODR Group Read Post »

Advertising Brand Strategy Branding Digital Content Marketing English Blog Web

Shakira’s Labor Reform

BLOG Shakira’s Labor Reform In her latest song, the world’s most influential Colombian singer continues her masterful style of social critique, moving her hips and singing lyrics that voice the silent cries of millions of exploited workers. She also weaves in sharp personal jabs with creative flair, which have proven highly profitable. Beyond the musical headlines, it’s worth highlighting that an artist from our region is capable of touching on sensitive issues and sparking social debates in a music scene often dominated by shallow trends. Tackling significant issues while remaining commercially successful is a challenge that only true artists can achieve; the rest are merely singers. Being an artist means understanding the societal role they play, and Shakira consistently demonstrates her commitment to this through her actions. Her songs have taught us the importance of education, questioning social inequalities, corruption, and the loneliness that plagues young people. In her recent releases, she has focused on empowering women. In “El Jefe,” she uses a modern narrative with colloquial language and insults that, beyond being merely crude, express rebellion. At its core, the song calls for equal rights for immigrant workers. While the context of the song and video highlights the injustices in developed countries, it also applies to our societies, where feudalistic labor practices still exist. With direct criticism, the song portrays exploitative bosses enjoying themselves while their employees work tirelessly. Shakira and Fuerza Regida dramatize the fundamental rights of the most vulnerable workers, highlighting alarming statistics recently reported by the International Labour Organization (ILO): 50 million people worldwide are victims of modern slavery, with 1 in 4 victims being a child. Women earn 23 percent less than men for the same work. More than 40% of the world’s population live in countries without conventions that allow freedom of association and collective bargaining (unions). These reflections resonate with the national discourse on an impending labor reform aimed at improving workers’ rights amidst concerns about its impact on productivity. https://www.youtube.com/watch?v=7oTlx5YC2P4

, , ,

Shakira’s Labor Reform Read Post »

Scroll to Top