The Marketing & Storytelling Blog

“I want a brand with a catchy name and a great-looking logo"

So that was the brief…

Ah… okay. Now that was quite a brief!

If you want a brand that truly works for your product or service, we’ll need to dig a lot deeper to make it happen.

At ODR Group, we build brands after studying the DNA of your business, analyzing your potential customers, mapping the competition, and reviewing market trends.

And only after plenty of research, data interpretation, and countless creative sessions, we land on a name that’s short, easy to pronounce, and—most importantly—unique across social platforms and trademark registries.

Only then, and not before, do we move on to design. That’s when we bring the magic of shape and color to life, so your brand resonates at first sight. Because it’s not just about looking nice or attractive—it’s about so much more.

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