At ODR Group, we know several people who spend a fortune on data and think that’s all they need to achieve success.
They’re sorely mistaken…
To illustrate, data-providing companies are like radiologists. They use advanced technology and machines to deliver accurate diagnoses. Great!
But a diagnosis doesn’t cure the illness!
For that, you need a specialist who can correctly interpret the diagnosis, even spotting any errors in the machine’s settings.
This expert, by understanding the medical history, comparing it with the patient’s emotional state, and conducting a clinical analysis, prescribes an effective treatment to cure the illness.
At Agencia Pópuli, we value and interpret the diagnoses provided by data, but we always cross-check them with the patient’s “clinical profile” to develop the most effective strategy for addressing communication and marketing challenges.
So, beware of data—it’s just a diagnosis, not the treatment. Don’t fall into the trap!
